Rauw Alejandro

Despacito was released by Puerto Rican singer Luis Fonsi in 2017 and became the most streamed song within six months. In 2017, the song Despacito which was a mix of reggaeton with pop music was not only a way to bring new interest to reggaeton but also increased interest in Latin music. Billboard's Top 100 had four songs mostly in Spanish as of 2016, in contrast to two in 2015. But during the peak of the Despacito's popularity in 2017, there were 19 mainly Spanish tracks which made it into the Top 100. In 2020, there were 41. Justin Bieber remixed Despacito 2017 with a version in two languages. Soon, other artists collaborated with Reggaeton stars like Drake and Bad Bunny with MIA (2018), Madonna and Maluma together with Medellin 2019. In the year the year 2020, some musicians from reggaeton felt dissatisfied with the direction the genre was shifting towards the mainstream. Rauw Alajandro is a member of a brand new generation looking to alter the direction of. The group incorporated elements from different genres and electronic music.

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